My new video about Artificial Intelligence in Spotify is now uploaded on YouTube as the second assessment of this unit. Check out the video below:
Video Brief
Digital media context
- Artificial Intelligence (AI), specifically its implementation in Spotify’s music recommendation features.
Goal
- Highlight the prominence of AI in the music streaming service
- Offer a perspective on how integrated it has become in our day-to-day applications.
Audience
- As of 2021, about 55% of over 350 million users are between ages 18-34 (Hlebowitsh 2021).
- The demographic consists of Millennials and Generation Z who are exposed to technological advancements suggesting that AI is heavily relevant in their lives.
Objective, key takeaways, and academic article
- Informational approach briefly explaining AI with Spotify as the main example primarily based on the article, How Spotify Uses Artificial Intelligence, Big Data, and Machine Learning (Whitehouse 2021).
- Viewers will get an idea of AI’s potential and may learn to take advantage of the algorithm in a more effective way.
Call-to-action
- Encourage audience to participate in experiencing Spotify’s AI-supported features
Inspiration (content and/or aesthetics):
- Utilized symbols, icons, diagrams, etc. with text providing key points that accompanied the voiceover
- Avoids text heaviness
- Started the video with a relatable demonstration
- Variety of shots ¾ showed the same screen from different angles (externally filmed and screen recorded)
- Use of sound effects
- Zooming in to highlight the actions
Process and reflection
Planning
I started by collecting research regarding my topic then using that to write a script for the voiceovers. Before writing the script, I quickly planned the structure of the video such as including a hook, introduction, body, and outro.
With the script, I drew out a storyboard detailing the visuals (stock videos, text, demonstrations, etc.) and sound effects that would accompany the voiceover. Simultaneously, I searched for Creative Commons videos, images, and sound effects. The storyboard proved to be very helpful but I could’ve made it simpler and saved a lot more time.
Afterwards, I worked on preparing the visual content needed based on the storyboard such as filming, screen-recording, and animating GIFs on Procreate.
The final preparations before editing the video was recording the voiceovers which I did on my smartphone, and finding suitable background music. I collected four different tracks to divide the four parts of the video and to indicate the progression of sections.
Editing
The first thing I did on Adobe Premiere Pro was insert my voiceovers and music to the timeline where I used the audio settings to clean my voiceover and establish the music as a backing track. I managed to get rid of the humming background noise, adjust volume, and made it sound like it wasn’t too close to your ears.
During the editing process, I made many adjustments that far went against the original storyboard due to considerations regarding the listening and visual components, and because I anticipated that the video length would far exceed the limit. I initially planned to include sound and visual effects be more appealing, however, I did not end up using those because I felt that it would be too overwhelming since the video turned out to be fast-paced. Moreover, the background music itself was already quite interesting and I felt that including additional sound effects would ruin the audio’s rhythm. I had to also cut down on a lot of material because I predicted it to exceed 4 minutes had I stuck to my original plan. Significantly, I removed the recap and further summarized the ‘What is AI?’ portion of the video.
I’ve learned a lot more about editing on Premiere Pro through this assessment and using Creative Commons content. What I could work on would be speeding up my planning process and improve it in general. Although I attempted to thoroughly plan out everything in advance, there were still specific details and issues I wish I had anticipated.
Check out my Twitter post on this video:
References
Articles, and related sources:
Agarwal R (21 February 2020) 15 Examples of Artificial Intelligence You’re Using in Daily Life, Beebom, accessed 16 August 2021.
Hlebowitsh N (22 June 2021) 50+ Statistics Proving Spotify Growth is Soaring in 2021, siteefy, accessed 10 August 2021.
Spotify (c. 2021) Company Info, For the Record, accessed 16 August 2021.
(n.d.) Spotify Homepage, Spotify, accessed 22 August 2021.
West DM (4 October 2018) What is artificial intelligence?, Brookings, accessed 16 August 2021.
Whitehouse K (7 March 2021) How Spotify Uses Artificial Intelligence, Big Data, and Machine Learning, Data Science Central, accessed 10 August 2021.
Songs referenced in examples, and related sources:
blink-182 (1999) ‘Adam’s Song’ [song], Enema of the State, Geffen.
My Chemical Romance (2006) ‘Cancer’ [song], The Black Parade, Reprise.
Paramore (2009) ‘The Only Exception’ [song], Brand New Eyes, Fueled by Ramen.
Pitbull (2009) ‘Hotel Room Service’ [song], Pitbull Starring in Rebelution, Mr.305, Polo Grounds Music, J Records.
Tunebat (n.d.) Adam’s Song blink-182, Tunebat, accessed 20 August 2021.
(n.d.) Cancer My Chemical Romance, Tunebat, accessed 20 August 2021.
(n.d.) The Only Exception Paramore, Tunebat, accessed 20 August 2021.
Stock images/videos:
Alexa Device on the Table by Anete Lusing on Pexels (Public Domain)
Spotify logo from M.H. on Pixabay (Public Domain)
Person Browsing on Her Phone by fauxels on Pexels (Public Domain)
Background music:
ComeOver by Makaih Beats on Free Music Archive (CC BY-NC 4.0)
Dragongly.MP3 by Inaequalis on Free Music Archive (CC BY-NC-SA 4.0)
Magnetic Dance by Pariah on Free Music Archive (CC BY 4.0)
sunset bossa by Dee Yan-Key on Free Music Archive (CC BY-NC 4.0)
Video inspirations listed in this blogpost:
AsapSCIENCE (9 February 2014) ‘Can Music Improve Athletic Performance?’ , AsapSCIENCE, YouTube, accessed 13 August 2021.
Michelle Phan (13 December 2020) ‘How to Side Hustle With Your Art’ , Michelle Phan, YouTube, accessed 13 August 2021.
Simplilearn (6 November 2020) ‘Artificial Intelligence in 10 Minutes | What is Artificial Intelligence? | AI Explained | Simplilearn’ , Simplilearn, YouTube, accessed 11 August 2021.
Vox (4 March 2020) ‘Computers just got a lot better at writing’ , Vox, YouTube, accessed 11 August 2021.
Bagelsapien 
2 thoughts on “‘Artificial Intelligence in Spotify’ informational video #ALM102DC”